but him." He believes that China's e-commerce has now spent a "period of enlightenment\

(In the computer world, a seminar a Review)

B2C e-commerce is an unstoppable trend, B2C Web site has shown a rapid growth trend Pozhu. The market is great, but competition is intense, and many of B2C Web site should have what kind of quality to win the market?


everyone to do B2C Who will win?


"OCS is a traditional industry, sooner or later." Hai Group Chairman Lu Ruiqing recent years in the computer world will be e-commerce branch of the Internet, said the traditional combination of business and e-commerce has become a trend traditional stores have to attack, store merchants and consumers to establish a direct communication channel Dragon e-Commerce website has launched the "Kubo IG Personal Portal" to provide search, marketing, sale, multi-service feedback.


In fact, before the Dragon, Daphne, groom Chinour, Digital and other large scale traditional enterprises have been involved in B2C.


B2C formidable


first in April 2008, formally launched Taobao Mall, Ali Group achieved total e-commerce business coverage, and then launched 3C Digital shopping site "share purchase net\E-Commerce "Aidafuni" back in August 2007 had on the line. Today, many enterprises have increased web site, "online sales" or similar services, B2C mall just as the same as the original yellow pages into the universal.


In recent years several large B2C websites achieve sustainable development. Guo Zhaohui, vice president of the Amazon, according to excellent introduction, sales of goods in the Amazon has been outstanding more than one million kinds of varieties increased by 40 times within 5 years or more, including mobile phones, digital cameras, color TV, furniture, automotive supplies, etc., the current scale Lufthansa is equivalent to a dozen mall, more than 20 Wal-Mart supermarket. Rapid increase and product size corresponds to the rapid growth in turnover in 2008 reached 1.32 billion yuan with annual sales of Jingdong Mall, near 5-year average compound growth rate is as high as 340%. In addition, nine diamond mesh, Jingdong Mall, Chihiro network have successively won the favor of capital markets, Jingdong Mall is in the context of the financial crisis at the end of 2008 received 21 million U.S. dollars capital injection.


B2C online shopping market in 2008 can be described as the new favorite. B2C online shopping in China started from, but in recent years is based on the development of C2C as the absolute mainstream. However, from 2007 to 2008 online shopping market trend changes, B2C is emerging, the network as an important retail channel, its low-cost, direct-to-consumer channel advantage is being more and more traditional enterprises cognition.


Guo Zhaohui said that "the future of the traditional enterprise, even if 'to the altar book market' are likely to be online." In addition, he is particularly bullish on the wireless e-commerce. The number of Internet users in China is around 300 million, nearly 600 million mobile phone users, whether in fixed or mobile phones, has more than 30% of users have online shopping experience. 3G into the market, the mobile terminal from the network speed, screen to the input system in change, which brings convenience to users, it also brings the diversity of means of payment.


the Chinese market has great potential to win the market?


"Father of China Electronic Commerce," 6688 Technology Development Co., the incumbent chairman of Wang Juntao said that with the market expanding, more and more network marketing companies generate demand. So, so many B2C websites how to be invincible in the competition then?


Guo Zhaohui pointed out that the consumer is not concerned with the operation mode of B2C Web site, product diversification, convenience and price are the key concerns of consumers. Hu Xingmin new egg will be summarized in three basic policy "to ensure product quality, hard to maintain low prices, customer satisfaction first." It is learned that China has set up a new website platform egg the same time, also set up a professional logistics company, Now the system be received every 17 points, 99% of orders can be shipped within the 24 hours to complete, the Yi Cheng Wei new egg's natural advantages in efficiency.


However, vertically integrated class what class and who are the future of B2C e-commerce sites the mainstream, there are significant differences Huxing Min and Zhao-Hui Guo. GUO Zhao pointed out that the cost of dollars to flow, excellent layout of the Amazon this comprehensive than new egg, Jingdong more efficient, because many users do not just pay for a superior product. He will also vertically integrated class to class and run 100 meters and the marathon phase difference between the high profits of any single product can not long remain, "although some of the vertical type B2C profit pricey, but it may be short-lived." In addition the vertical class B2C If the threshold is not high, it is prone to rush into mass action big price war, the "it into the vertical category business opportunities may be, but ultimately integrated onto the road."


Huxing Min said, the key is to pinpoint their own advantages, although many of B2C Web sites known to be diversified, as a multinational company, in the richness of digital products and digital product management experience in IT as well as supplier relationship , the new egg is not easy to go beyond their own advantages.


addition, the new egg to maintain their long-term "professional digital IT website" positioning, which is the result of consumer demand for long-term research. "Users looking for a Colorful original motherboard, but search out a brand is" Colorful "the quilt, this is a new egg can not be accepted." Huxing Min said that if future changes in consumer demand, tend to the "one-stop shopping\

Wang Juntao also believe that, B2C Web site itself must be of clear advantage. "Sometimes 隔行如隔山, some people sell clothing sold well, probably because his team has a special understanding of people in the apparel industry. Similarly, the number of the same team, but the lack of such a person, other people are selling,The female, but him." He believes that China's e-commerce has now spent a "period of enlightenment\

(Computer World)