only two of the sales compared to the 24 weeks to maintain the growth

out of the shadow of the financial crisis, the 2010 restoration of the market gradually, but -

British book trade is difficult to prosperity

2008 after the International financial crisis in the UK vulnerable to economic factors in the book publishing industry is suffering a heavy blow, whether paperback or hardcover book market were experiencing a downturn in the state. Second half of 2009, a turnaround in the global economy gradually. Into 2010, starting to prove up the potential book market. However, from the UK's top ten publishers in the first 24 weeks of the operation point of view, only two of the sales compared to the 24 weeks to maintain the growth,BEIJING Kwong July 19, the other eight suffered from 1.2% to 13.3% decline. Various publishers have said that the British book trade be easily restored to pre-crisis boom.

Harper Collins: down 13.3% belong to the largest decline

HarperCollins CEO Victoria Barnes Lee that the book publishing industry before the crisis can not go back to prosperity, because the publisher at the current top ten in the UK sales were 8 suffered different degrees of decline. Barnsley reference books research firm Nielsen statistics, as of June 26 this year, before 24 weeks, the global book sales fell 5.7%. \Lee said.

Harper Collins publishing group in the past 24 weeks, sales fell 13.3%, in the top ten publishers are the largest decline. Despite the country won the Booker prize writer Xilaliman Crystal masterpiece \In view of this, Harper Collins Publishing Group plans to cut costs, including the elimination of 20% of titles published. Barnsley said the publisher of most of the concern is profit rather than market share, but in the current book publishing market, most publishers for the over-publishing, just with more market share at the expense of profitability.

Random House: down 9.8% to find new ways to

Random House publishing company as poor sales, sales fell 9.8%, market share declined from 13.1% to 12.5%.

Random House Publishing

盖尔雷巴克 Chairman and CEO, said the reason why sales and market share decline, in addition to the reader by the economic recession and savings and other factors, competition in other industries to the Book Industry bring a certain influence. She said: \books, in order to attract more and more and more diverse demands of consumers. \

Hachette: 5.5% decline in concern about the digital revolution

Hachette (UK), CEO of 蒂姆亨利哈 Hutchinson Publishing Group, said in the past 24 weeks, the Group's sales fell 5.5%. Hutchinson agrees on the views of Barnsley, he said, the book industry in the market currently faces enormous challenges, but can not put all the blame for the financial crisis.

Hutchinson said: \They want to read books. if relied upon to cut costs and compete for market share, then it can not for the book industry to create a healthy and bright future. \

McMillan: to increase market share fell 1.2%

the past 24 weeks for the Macmillan Publishing Company is mixed, hi is the market share increased to 3.4%, the worry is that sales fell 1.2%.

the company's director of marketing Jiefu Du Rumsfeld said: \, but easy to replicate previous years of prosperity. \

In addition, the decline in sales of the camp, in addition to the above four publishers, there are Pearson Education Group, Oxford University Press, Bloomsbury Publishing and Yuehanweili Swiss publishing group, which in the UK sales were down 11.4%, 9.1%, 8.6%, 4.6%.

Simon & Schuster: 13.6% growth in sales of the best

2009, the Simon & Schuster publishing group benefited from Stephanie Meyer and Steig Larsson's best-selling works of famous writers, achieved profitability, and to keep this good momentum into this year - - Over the past 24 weeks, Simon & Schuster's sales increased by 13.6%, the UK's top ten publishers in sales the best.

general manager Ian Chapman, Simon & Schuster UK division, said the publication of rigorous program to ensure the continuity of the group publishing, this sales growth played an important role.

of book publishing industry currently faces De challenges, Chapman said: \the book industry before the crisis hard to restore prosperity. \

addition to Simon & Schuster, the Penguin (UK) Group also maintained a growth trend, which in the past 24 weeks, sales increased 3.8%.

□ Deng Lei compile

(article translated from the British \