Foursquare Model in China to explore： a preliminary mature until 2012

Sina Technology News on May 18 morning news, Fun Quartet (play4f.cn) CEO Xie, "is the outbreak of the Internet revolution," a book of Liu on the guest SAN Simon Silver Age talk show, talked about Foursquare mode and in China development. Foursquare interview guests that the Chinese have to wait until 2012, the initial maturity.



Video: Foursquare Model in China media sources to explore: SAN

Foursquare last March in the United States on the line, six months after the first round of angel financing. This year in April, Foursquare break one million users, the user logged in the past month the number to double. Foursquare presents the current development curve, even faster than that year's Twitter.



According to the official statement, Foursquare mode records 50% of the tools of geographic information, 30% of social sharing tools, 20% of game tools.



Turning this mode Simon Liu said, as early as 67 years ago, Internet companies have started similar Foursquare footprint class site, but has not been successful, basic combination with the travel sites. Foursquare pattern appears, the traditional Internet and mobile Internet had a very good fusion.



Foursquare model as practitioners in China, Xie said that although the CEO Quartet Fun Foursquare has a very good framework, but in fact migrate to the local community needs to be done to improve China. One important aspect is how to guide users to share valuable information.



Xie appears in Internet services is characterized by a large scale, and as entrepreneurs of the most important thing is to make users really like the product. Xie that the current Foursquare mode too early to talk about profit, but he pointed out that the location-based services (LBS) is expected to reach several hundred billion dollars, there is substantial market opportunity.



The judge also is based on the above, Xie that by virtue of providing differentiated services, Fun Internet giants involved in the Quartet is not afraid of competition, does not believe that a similar pattern of Hundred Regiments Groupon is a bad thing.



Throughout the development of the industry now, said Simon Liu, on the various competitors are already present in their own ways and resources to explore the layout and direction of development. He believes the industry will be there next year, more profound changes, around 2012, the hardware and software support Foursquare mode conditions will be ripe.



Simon Liu Xie also determine the time of node support, he said that Foursquare is LBS Sina science and technology is an important opportunity for the industry matured, the second half of next year or the year after, there will be a whole blowout situation. (Meng Hong)



Guest Introduction:



Xie: Fun Quartet co-founder and CEO, has been at Microsoft for seven years, left as Microsoft's cloud computing Shanghai R & D team leader. Micro-Bo Address: t.sina.com.cn/play4fxiexiao



Simon Liu at (Korean implicit Bo): best-selling book "is the outbreak of the Internet revolution," the author, has served the company well-known SNS network, the Internet experienced practitioners and researchers. Micro-Bo Address: t.sina.com.cn / hanyinbo



The following is the text of this Record of interview:



SAN Meng Hong: Hello, everybody! You are welcome to watch Sina science and technology to bring you the Silver Age of the interview. This year, there are two words in the Chinese Internet is really very popular, especially among the entrepreneurs, one Groupon, one is Foursquare. Groupon model, silver age before our interview which has been mentioned, and today we focus on to talk about the Foursquare.



Foursquare more fire? We have some data you can see, is that it has broken one million users in the last 1 month which, the entire registry number, the relative accumulation of double a year ago. Many companies are beginning to say that we should launch a similar service, similar to the bid, as Yahoo has acquired more than one billion dollars the company, or even Facebook has privately approached with this company.



Foursquare model in China affected? In China, what practice? Today we have invited two guests to share with you their ideas and understanding on the Foursquare.



The first guest was the first left, founder of Mr. Xie Xiao Fun Quartet.



Xie: Hello, everybody!



Sina technology: there is the "outbreak of the Internet revolution," the author.



Simon Liu at: Sina friends, Hello, everybody!



Sina technology: His name is Simon Liu, this is the pen name it?



Simon Liu on: Yes, the pen name.



Sina technology: Simon to us about, because you are the outbreak of the revolution the Internet has done some research, tell us about Foursquare in the end what kind of concept? Because for many of my friends, know that Foursquare is fire, but we do not know what it is, may we not the first time have access to this new thing, you can simply use the identity of the observer or the writer told us about Foursquare?



What is Foursquare



Simon Liu on: OK, in fact Foursquare now online comments about this very much, we can easily see the interview when the search on. Actually seeing is believing, I, or from a more popular way to describe it, said another. First, such as my footprint Class website, 03,04,05,06 more and more people when they are doing, including watercress previously done, in fact, there has been no such thing as a very successful Internet companies see it done, essentially combines with tourism website. In fact, we have no way to hold a PC that I go, because usually after you go back where memories of the original where I went, in fact, often you record this time the context has changed the.



The Foursquare this model, there is a benefit, you can sign in anywhere handy for, but also by the location where you sign what their feelings and experiences, know any good news, such as discount shopping centers which can be shared with their friends. Is actually a very good mix and match, to former traditional Internet and cell phones, had a very good fusion, this is equivalent to speaking a strange poem "Meet a mandarin fish and an umbrella on the stage" . Prior to that the traditional migration of the Internet and mobile Internet, the middle one can not see the gap, many Internet entrepreneurs, how to do all that mobile Internet, including the SNS's business, including traditional LBS, found it difficult to have a breakthrough. The Foursquare This pattern appears, you click on to see a breakthrough, so there is a bright spot, in addition Foursquare included in addition to some other models are Foursquare model, but with different emphases.



Sina technology: Simon just about us talking about what kind of situation model is also mention about how to apply this thing. We just go to the Fun always thank the Quartet's CEO, can you tell us something about you as a pioneer of this model in China, you give us about how you look into the Foursquare pattern of development in the country? Do you think the future is how it kind of domestic situation?



Xie: I think we can first talk about the Foursquare development in the United States, in fact Foursquare started in March last year on the line, in the United States there are a General Assembly, many new and innovative new media where the release, in March there Once released later discovered was a lot of praise, they begin to pop up slowly and quietly. To September, when, Foursquare to melt the first round of angel capital, was very well-known angel investors, including the founder of Twitter. Since the September start their financial future, Foursquare was a very fast development, the fact that the last month in April this year, they Twitter is almost two years to 100 million users, they quickly went to 100 million users. In the past month, the sign of the number has doubled in one month than the combined number of all previous attendance doubled. Foursquare in the United States is such a development curve, even faster than Twitter year.



Break Quartet at home we actually do Foursquare model company, the first Foursquare at home, there are also more fashion crowd, is a very early start in use. In fact, I take the subway in Beijing, such as end of line 10 from the ground to sit, watch Foursquare in the mobile phone can also see a lot of people have some comments in the side or stay some footprints 也好. However, in which we found, Foursquare fact a very good framework, in fact, the process of moving to China, which do a lot of home improvements, such as how to guide the user to send some of the more valuable information, not to say that the empty look in the above said, "I came here all the" this sentence.



In the inside, from the perspective of the Quartet Break we do a lot of exploration and innovation, in which we find in fact that China's user acceptance of this concept can be, frankly, to some extent beyond the the beginning of our expectations.



For example, our Fun iPhone version of the Quartet on the line might also two to three weeks, but the on-line only 3 days, we find for example in Shanghai, Nanjing West Road is a more famous street, the whole piece Way above 49 relatively well-known landmarks, all occupied by a girl, within 3 days, 49 where she made a lord, in fact, the concept is the landlord, and her most frequent sign. From this point of fact, we can see, in fact, users of this thing is a great psychological needs.



We also have an example, we know a user, she may be an early 20s girl to do one thing to say, she would be into her cell phone will ring at 3 o'clock, why? Because we have a medal in fact above 3 o'clock in the morning after the sign, in fact, more than a day to get this medal attendance. Although we do not encourage this behavior, but she went to get this thing, she would go to set alarm clock. We asked her, why you do such a thing? Many people may not understand, she told us to say, I have an obsession, I just want to get this thing.



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